Orange Theory

Branding System 

10 Weeks, 2021

Reimagining the visual identity for Orange Theory, a boutique fitness studio franchise with a unique spin on heart-driven and high-intensity interval training. With a combination of science, coaching, and technology, Orange Theory is the only destination that provides a total body workout, with maximum results, all in one hour.

Black and white imagery in contrast with a vibrant orange creates a visual narrative for the brand, one that reflects boldness, spirit of innovation inherent in the brand’s culture.